"This project was created as a conceptual case study to showcase my expertise in developing social media growth strategies for sustainable fashion brands. While "earthtales" is a fictional brand, the strategies and insights presented are based on real industry practices and trends."

Star Boosting engagement and brand
visibility for a sustainable fashion brand Star

OBJECTIVE

Earthtales, a sustainable fashion brand, wanted to increase their social media presence and engage with eco-conscious consumers. The brand needed a comprehensive Instagram campaign that would not only boost follower numbers but also encourage interaction with their posts and ultimately drive website traffic.

TARGET AUDIENCE

Eco-conscious fashion enthusiasts, aged 18-35, who prioritize sustainability and are active on Instagram. The target audience values brands with strong ethical practices and eco-friendly initiatives.

// LOGO FOR EARTHTALES

// CAROUSEL POST FOR INSTAGRAM

// REEL FOR INSTAGRAM

Year

2024

Client

Earthtales

Services

Instagram Boost

Project

Earthtales

Strategy

  • Research & Content Planning: To kick off the campaign, I conducted thorough research on the brand’s existing audience and competitors. I identified the key themes that resonated with the target market, including sustainability, ethical sourcing, and eco-friendly fashion tips.
  • Engagement Tactics: I developed an interactive Instagram strategy with a mix of content types—carousel posts, behind-the-scenes videos, and user-generated content from eco-conscious influencers. This included creating sustainability-focused challenges (e.g., #EcoStyleChallenge) where followers could share their sustainable fashion looks and tag the brand for a chance to win a gift card.
  • Influencer Collaboration: Partnering with eco-friendly influencers and ambassadors who aligned with the brand’s values, I helped amplify the campaign’s reach through sponsored posts and collaborations.
  • Content Calendar: A detailed content calendar was implemented with daily posts, stories, and a weekly Instagram Live to answer sustainability-related questions, interact with the community, and promote new arrivals.

// ANALYTICS

Results & Insights:

  • Followers: Over the course of 6 weeks, EcoStyle’s Instagram following increased by 25%, from 10,000 to 12,500 followers.
  • Engagement Rate: Engagement on posts skyrocketed by 40%, with likes, comments, and shares all showing significant improvement. The #EcoStyleChallenge hashtag had 1,200+ posts within the first week alone.
  • Website Traffic: Referral traffic from Instagram to the website increased by 30%, with many new customers browsing product categories through links in Instagram Stories and posts.
  • Brand Awareness: The influencer collaborations resulted in a reach of over 50,000 unique users. The hashtag challenge generated a positive buzz around the brand’s sustainable fashion practices.